Must-Visit Toy Stores

FAO Schwarz: If you are under a sub-teen, no trip to NYC is complete without a trip to the world-famous FAO Schwarz toy company’s store.

First, a word of caution – it is manic!

Three levels of toys, books, activities for critters of all ages can be a bit overwhelming especially when you throw in the legendary status and prime touristy location just off Central Park. Still it is worth it, at least for the experience of the “big” piano, if nothing else. For preschoolers and infants, the basement contains all your favorite brands such as Melissa and Doug, as well as general usefuls like prams and diaper bags.
In addition, you can find NY locals such as The Brownstone Buddies(soo NY!) and of course the Fao Schwarz toys which include the mini piano for your take-home musical pleasure.

Kiddin’ Around: Tucked just off W. 15th street, this cute store has both mainstream and unusual toys for kids of all ages. Bath drums, Parisienne carousels and a small selection from the ELC which is not yet available in the U.S. are some of the things that make this place unique. The aisles are narrow and the toys are closely packed, but that’s half the fun! Plus free gift wrapping if you need to pick up a little something for a play buddy.

Times Square Toys-R-Us: There is nothing subdued about Times Square and there is nothing subtle about this legendary store either. Prepare for complete sensory overload. As you stare mesmerized at the giant Ferris wheel at the entrance, don’t miss a chance to pose for a picture with Jeffrey or Iron Man casually strolling through the store (caution: all at a cost). On the ground floor is a delightful selection of NY-themed toys and souvenirs which are a little cheesy but admittedly irresistible. “NYPD” onesie or SpongeBob Times Square Pants tee, anyone?

Take the elevator to the next level up and pose with the Jurassic Park dino or check out the selection of infant toys and nursery items. In the basement, test drive some of the huge selection of cars, bikes and trikes, just for fun!

When you are done, walk over to Bryant Park and counter all that conspicuous consumption with a little snooze on the grass.